4. Whole Foods Market
The Pearl District is a special place in Portland – and a very special place in our history. CFM represented Blitz-Weinhard before it and its sprawling redbrick brewery were sold. Gerding-Edlen took on the challenge of turning the Brewery Blocks into what has become the heart and soul of the Pearl District. It hired CFM to handle public relations for the major redevelopment. A building previously used as a car dealership was redeveloped for Whole Foods Market, which retained CFM to introduce the company’s first store in Oregon. We won the job by spending an entire day at the Whole Foods Market in Seattle’s University District, talking to employees and customers. Our first-hand experience gave us a leg up in designing a rollout strategy that included a mouthwatering video and an enticing series of invitations to neighbors and members of health, biking and running clubs. On opening day, there was a line of customers stretching around the block. It was the largest first-day crowd in Whole Foods Market history up until that time.