Tom Eiland


Tom Eiland is CFM’s in-house research guru. 

Tom’s goal: help clients get information they can use for marketing, communications, planning and decision-making. 

Tom’s philosophy: There are a lot of research techniques available. Design research using the best methods for each project. 

Tom manages a research practice for a wide range of clients that include health care, transportation, education, consumer and B2B products and infrastructure. During the past 10 years, Tom has led a CFM effort that integrates online research with client communications and engagement efforts. Using traditional and web-based research enables clients to get information quickly, make timely decisions and stay ahead of competitors.

Tom began his career as a congressional press secretary. After a decade on The Hill, and armed with an MBA, he left Washington with an eye on business. He has been a product, marketing and sales manager for B2B and B2C companies from Virginia to Oregon. Tom joined CFM as a partner in 2001, merging his own research company with CFM’s public affairs and public relations practices.

Tom earned degrees from the University of Alabama-Hunstville (BA) and George Washington University (MBA). He volunteers with several Oregon non-profit groups. He enjoys cycling, cooking, reading and golf. He is a member of the American Association of Public Opinion Researchers and Healthcare Communicators of Oregon

  • Volunteer with several youth sports groups such as Milltown soccer, Cedar Mill Little League, Beaverton Youth Lacrosse and Sunset Lacrosse.
  • Volunteer, United Way of the Columbia Willamette, 1995 to 2003, and a member of the marketing and communications committee, including service as committee chair.
  • Donated pro bono services to Portland Center Stage, Youth Crisis Center.