Pinterest

Pinterest Idea Boards Offer Distinctive Platform for Thought Leadership

Yes, Pinterest boards are filled with recipes, travel destinations and cool photographs, but they also can be used for thought leadership such as curating the insights and bright ideas from a major conference or extended event.

Yes, Pinterest boards are filled with recipes, travel destinations and cool photographs, but they also can be used for thought leadership such as curating the insights and bright ideas from a major conference or extended event.

Have you ever attended a conference, speech or major event and wished you could share the nuggets of wisdom you gained? Pinterest has an idea for you.

Actually, Pinterest has an idea board for you.

Sporting events or unfolding election results lend themselves to a series of tweets. A single aha moment from a speech can form a solid foundation for a blog post. A funny episode or clever display makes for a popular Facebook or Instagram post. But Twitter, Facebook, Instagram and blogs aren’t as accommodating to a group of insights.

Jessica Lawlor, writing for ragan.com, points out that most Pinterest users aren’t there to interact with friends and families. They are looking for ideas and tips. Recipes, travel destinations and cool photographs are common, but any kind of content with a long shelf life works well.

Pinterest can provide a visual scrapbook for ideas gathered at a conference or extended event. The idea board can serve as a handy reference tool both for the person pinning as well as for their followers and event sponsors. The idea board, with a wide range of interesting notes in the form of pins, can become a useful tactic in demonstrating thought leadership.

Since note-taking is a modern-day lost art, curating the high points and breath-through moments from events or conferences can be a real value. Pinterest’s board concept is a perfect platform for this kind of content.

In fact, Pinterest has improved its suitability for this kind of content with what it calls group boards, which allow others to add their pins, enriching the overall value of the content and enticing more followers. You also can pin media coverage of the event. Group boards work best with engagement, so it is smart to promote the group board, starting with other conference or event attendees and extending to your associates with an interest in the subject matter.

Another value of Pinterest is its visual orientation. With photos, videos and graphs, Pinterest is great for showing what you mean, which can transform dry conference presentations into lively, visually appealing content.

Pinterest is measurably different than other leading social media platforms, but some of the same rules apply. Original, relevant content counts. Keywords matter. Engagement, through repining and following, is king. Your Pinterest boards need to fit into a thoughtful strategy and connect with your website.

With that in mind, idea boards can be a distinctive way for you to exercise your thought leadership, even for the menial task of taking notes to capture someone else’s bright ideas.

 

The Social Media Suite

Why should you tweet? What's Pinterest? Answer: two of the fastest growing social media sites on earth.

In his recent blog, Brian Solis called Twitter a "human seismograph," with more than 100 million users measuring world events, popular culture and everyday sentiment, 140 characters at a time.

Pinterest, a visual site that allows users to pin photos, slideshows and video on digital boards, is the fastest growing social media platform, with more than 10.4 million users in just two years. More important, data shows Pinterest drives referral traffic to websites at rates higher than Twitter, LinkedIn and Google+.

Twitter and Pinterest user numbers are dwarfed by Facebook's more than 900 million users and 26.4 percent traffic referral rate. But Twitter and Pinterest are carving out significant niches that have many companies and nonprofits flocking to them as vigorously as Facebook.

News outlets use tweets to announce breaking news or special features, which earn clicks to their online homes. Tweeting also is being employed as a way to boost audience interest for major events such as the Olympics in London.

Pew Research data indicates active Twitter users tend to be younger, with a high percentage of black and Hispanic users than other social media. More than 28 percent of African-Americans online use Twitter. About the same number of men and women use Twitter and the household income range of users is fairly even from top to bottom. One in five smartphone users use Twitter and the rate of adoption is accelerating for both young and old users.

What if you don't want to tweet? First check out our blog Nothing to Tweet for some ideas. Also consider using Twitter as a monitoring tool. Create keyword searches for your brand using Twitter Search to find out what your customers are saying about your company. This can be an excellent way to gauge your online reputation.