Digital Tools Dominate Business Communications

When it comes to communication tools, Oregon decision-makers say email is king. Almost every business decision maker (96 percent) rates email as a very important tool for his or her business activities, based on results found in a CFM/Oregon Business Input survey conducted in March.

Other important communication tools include cell phone (72 percent), smartphones (61 percent), landline telephones (59 percent) and company website (56 percent).

It is amazing how rapidly business adopted and is now dependent on digital communication. Not that long ago, email, websites and smartphones didn’t exist. Cell phones were just entering the market. Today, all four are considered instrumental to productivity.

Just look at emails. According to recent studies, the average corporate employee receives 105 (Radicati Group) to 147 (Baydin) emails a day. Another McKinsey Global Institute report indicated that some employees might spend as much as 25 percent of their workweek just managing emails.

The use and importance of other “new” business communication tools are growing quickly, including text messaging (31 percent), Apps (20 percent) and Tablets/iPads (20 percent).

The next big thing in business communications is hard to predict. However, if the tool increases productivity, is fast and convenient and enhances one-to-one interaction, expect it to gain a foothold in the market quickly and be used widely by decision-makers.

Results are based on an online survey conducted in March 2013 among 455 Oregon Business subscribers.