weak apology

Think Before You Post Online

Venting on social media can feel good in the moment, but could bring your career to a jolting halt. 

Venting on social media can feel good in the moment, but could bring your career to a jolting halt. 

Think twice before you post.If you ever feel the need to sound off, find a secret spot and vent. Don't spew on social media.

The latest reminder of this online truth is Elizabeth Lauten, formerly the communications directors for a Tennessee congressman. After her Facebook bashing of the Obama daughters, Lauten finds herself embarrassed and unemployed. 

The spark that blew up Lauten's career was the sight of Sasha and Malia Obama looking and acting like teenagers when their father, the President, performed the annual ceremony of pardoning a turkey. Most people found this scene silly enough that they didn't watch, let alone let loose a social media mega bomb.

Many people may have shared Lauten's views about the girls' behavior, but only Lauten felt compelled to share her views about the girls – and gratuitously about their parents – with the world on her public Facebook account, and the world responded very quickly.

What did Lauten expect? Even teenagers could have predicted the blow-back she received from her Facebook posts. They've seen it over and over when someone posts an in-your-face screed.

Lauten's apologies won't win a crisis response award either. She took her Facebook page private and issued a sort-of apology. Lauten said after re-reading what she wrote, talking to her parents and "many hours of prayers," she realized her words were "hurtful." Her apology was aimed more at offended viewers of her post than the two young girls whom she directly offended.

A Republican Party operative added more gasoline to the fire by telling people to get over the incident, which he characterized as a mistake by a middling staffer for a rank-and-file congressman. That certainly was helpful context, especially in the world of social media where status doesn't matter.

The cautionary tale, acted out once again, carries the simple message of thinking before posting. Venting may be good for your mental health, but public venting often can land you in hot water. Or, as in Lauten's case, in the unemployment line.