Where we get our news and the tactics news outlets may use is leading to some intriguing possibilities. How about a free Android-based tablet for the cost of a subscription to the Chicago Tribune?
News organizations are exploring a variety of new business models, including pay walls – charging to view all or some content online. The New York Times has received a ton of attention with its new pay-to-view model, for example.
“Other newspapers are watching us and hoping that it works,” Martin Nisenholtz, head of digital operations at the New York Times, told The Economist in a lengthy article about the future of the news industry.
“Since it put up its paywall, visits to the paper’s site have dropped by about 10 percent and page views by about 20 percent. But more people than expected are signing up,” the Economist reported.
Another new source of digital revenue is charging for content on mobile devices such as smartphones and tablet computers, The Economist added. Now, CNN reports the Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers.