Circumstances such as angry neighbors, pesky protestors and petition drives force many organizations to respond to public issues, even when they are ill prepared.
Issues management can mean the difference between a crisis turning into catastrophe. Issue management is the phrase PR professionals use to describe the process of anticipating a messy public process or debate and taking proactive steps to respond.
Issue management isn't rocket science, but it takes discipline and a forward-looking approach. Hoping the problem will disappear or fantasizing the fuss will blow over aren't strategies with much long-term prospect. Here are some basic tips that can help save your brand, reputation and hindquarters: