Too many organizations don't have a crisis plan. Many that do haven't tested their plans with trial by fire.
A crisis plan must be much more than a notebook on the shelf. It must be a living document that reflects real-life circumstances and behaviors. It isn’t really a plan until it is pressure-tested.
The crisis plan drill makes the phone tree, key message drafting, press release writing, employee communications and coordination with emergency responders come to life. The drill will help you know whether your plan is paper-thin or tried-and-true.