Many people puzzle over how to prosper online and now a leaked internal report from the New York Times provides useful insight on "digital health."
Some of the key insights include the need to go find your audience, the value of fresh content and the importance of packaging your material. There also is a section on drawing back the curtains on your operation to establish a more personal connection with viewers. Perhaps the most fundamental insight is that digital outreach will flounder without a clear strategy.
None of these insights represent radical revelations. But they add weight to the importance of these actions to digital success based on the direct, high-profile experiences of one of the major digital content generators in the nation.