content curation

Original Content is King

When you share content from other sources, you are sharing other people's thought leadership, not your own. The antidote: write about what you know.

For talent-strapped organizations, content curation has come to mean surfing the Web, finding relevant material and reposting it on your blog or website. There is nothing wrong with seeing what others are saying. But it doesn't say much about you if you just parrot what others write.

Original content is the best — and perhaps only — way to demonstrate your thought leadership. Original content is based on your experiences and reflects your point of view. It is your expression, not a counterfeit.

Borrowing a theme or imitating an approach is as old as, well, Shakespeare, who plucked his plots from ancient texts. But what you do with what you borrow is what counts. No one would say Shakespeare plagiarized Plutarch even though he borrowed some of his words.

Your thought leadership goal should be to project your unique experience or value propos