business decision-making

Picks From CFM’s Bookshelf: The Brain and How We Use It

What’s on your bookshelf? Here are public affairs and marketing communications ideas from CFM.After all the talk about target audiences and key messages, the real secret of effective communications is getting an idea intact from your brain to someone else's brain.

Cresting interest in neuroscience and behavioral psychology provides some clues.

David Rock's "Your Brain at Work" offers practical personal strategies for overcoming distraction, regaining focus and working smarter. It also explores how to collaborate with others more effectively.