State of the News Media 2012

Major Media Trends

TV news viewership has increased, according to the Pew State of the News Media 2012 report.The Pew Research Center’s State of the News Media 2012 report was released March 19. Here are brief (and shortened) excerpts taken verbatim from the report’s Major Trends segment:

Each year, this report identifies key trends in the news industry. In addition to the shift to mobile and the intensifying gap with the biggest technology companies, here are other trends that stand out:

Mobile may be leading to a deeper experience with news than on the desktop/laptop computer. 

As sales of e-readers and tablet computers grow, PEJ’s early research has found consumers are reading more immersively on these devices than on earlier technology. New survey data released here add to that. More than a quarter of the population, 27 percent, now get news on mobile devices. And these mobile news consumers are even more likely to turn to news organizations directly, through apps and home pages, rather than search or recommendations — strengthening the bond with traditional brands. 

Social media are important but not overwhelming drivers of news, at least not yet.

Dancing With Big Technology

The rapid growth of smartphone ownership is helping traditional news media grow again, according the State of the News Media 2012 report released last week.The downward spiral for traditional news organizations is showing signs of reversing, thanks to the surge in sales for smartphones and other digital devices. Increasing use of mobile devices is adding to the public’s news consumption appetite, says the Pew Research Center in its State of the News Media 2012 report.

Released March 19, this year’s annual media review is far less doom and gloom. Now that Americans are fully engaged in the digital age – more than 75 percent now own computers – some surprising growth trends are surfacing, according to the report 

“New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism.”

Audience numbers are being driven up because of easier access to news offered by smartphones. “Eight in 10 who get news on smartphones or tablets, for instance, get news on conventional computers as well.”