The Pew Research Center’s State of the News Media 2012 report was released March 19. Here are brief (and shortened) excerpts taken verbatim from the report’s Major Trends segment:
Each year, this report identifies key trends in the news industry. In addition to the shift to mobile and the intensifying gap with the biggest technology companies, here are other trends that stand out:
Mobile may be leading to a deeper experience with news than on the desktop/laptop computer.
As sales of e-readers and tablet computers grow, PEJ’s early research has found consumers are reading more immersively on these devices than on earlier technology. New survey data released here add to that. More than a quarter of the population, 27 percent, now get news on mobile devices. And these mobile news consumers are even more likely to turn to news organizations directly, through apps and home pages, rather than search or recommendations — strengthening the bond with traditional brands.
Social media are important but not overwhelming drivers of news, at least not yet.