A reporter writes a negative story about your company, your boss or you. If getting even is the first thing that comes to mind, take a deep breath, go for a walk and find a better strategy.
Almost anything would be better than revenge.
If you think the reporter got key facts wrong or misinterpreted them, call the reporter and chat. Speak plainly. Have some evidence at hand that you can share to substantiate your point. For egregious fact errors, most responsible reporters will agree to a correction. For less significant errors, it may be enough to wise up the reporter so the mistake isn't repeated.
Occasionally a reporter is obstinate and won't acknowledge an error. You can take the next step and talk to his or her editor to press your case.