Sometimes its best to bring in the specialty team.
Public information outreach efforts, such as those necessary to explain community development or public finance issues, often must stand alone, away from the crowd, when competing for mindshare. But, for example, a government agency’s or a nonprofit’s website may not be robust enough to handle a powerful storytelling video, or may be too cluttered for visitors to easily find information.
Temporary, and not so temporary, single-issue websites are a great way for organizations to manage a hot-button issue. An organization’s existing multi-purpose site may not be flexible to enough fit immediate needs – despite the best of intentions of the PR team and the IT department.