The saying "facts are facts" no longer seems to be widely accepted. For some, facts are merely bits of information, means to an end.
Russian President Vladmir Putin is the leading contemporary practitioner of the Big Lie. He has galvanized Russians against Ukraine by claiming the government in Kiev has been overrun by Russian-hating fascists. When a commercial passenger plane was shot down over the portion of Ukraine patrolled by Russian separatists, Putin speculated Kiev was responsible, not the Russian-supplied anti-aircraft artillery he sent to fight the fascists.
People who bend or spin the facts sometimes seem to get away with it. However, believing people are gullible – at least over the long haul – can be dangerous to your reputation. People have a habit of getting to the bottom of what's going on. The digital age has made it a lot harder to hide the truth – or another point of view.