Cover Oregon

In a Crisis, Snap a Selfie

What better way to clear up confusion or go on the offensive in a crisis than to snap a selfie and post it on Instagram.

Jill Abrahamson, after her firing as executive editor of the New York Times, captured herself with boxing gloves and a punching bag.

Beyonce and her sister Solange documented themselves on Instagram skipping together following release of elevator video showing Solange in a punch-out with Jay-Z.

Does this mean Instagram is the new magic wand of crisis management? Hardly. But it is interesting.

Rule one in crisis response is to get out your story as quickly as possible – and to keep talking as long as the crisis lasts. Letting the story line get ahead of your story can be disastrous.

Ask former VA Secretary Eric Shinseki who was engulfed with a deepening scandal over delayed medical care for veterans and manipulation of wait time reports by local VA officials to cover up the truth and tune up their stats to receive incentive pay.