Overall, there were some bright spots for the media business in 2011, according to the Pew Research Center’s State of the New Media 2012. Local and national TV News saw some gains, but declines continued for newspapers.
The greatest change seems to affect newspapers. Surviving editorial staff members in newspaper newsrooms saw their role changing.
“The contemporary newsroom has fewer articles to produce after trims in the physical size of paper and reduction of the space devoted to news,” the report stressed. “But the remaining editors and reporters are also being stretched further by the need to generate content suitable for smartphones and tablets as well as establishing a social media presence. This is all in addition to putting out the print paper daily and feeding breaking news to websites.”
What follows are excerpts from the Key Findings of the report.
Of all media sectors, newspapers suffered the most in 2011. While new measurements made exact yearly comparisons difficult, [Pew survey] chapter co-author Rick Edmonds estimates that weekday circulation fell about 4 percent and Sundays fell 1percent for the six-month period ending September 30. Newspapers’ digital audiences are growing. Newspaper websites are popular and total audience reach is staying steady.