House Speaker Paul Ryan managed this week to turn a selfie into a self-inflicted wound when he posted a picture of himself in front of a sea of GOP interns that one commentator cracked was “so white that I had to put on sunglasses.”
To Ryan’s chagrin, his happy Instagram photo turned into a viral parody of GOP diversity. The online ridicule was widespread and intense.
Someone described Ryan’s selfie as an “unforced political error.” But that misses the point. The selfie was fine. What it depicted, not so much. One online critic accused Ryan of being “racially clueless.” Others were even less charitable: “Crayola is officially changing the name of its white crayons to Ryan Selfie."
It’s possible Ryan wanted to convey the message embedded in his selfie. More likely, it never occurred to him how a general audience might react to seeing more than 100 all-white interns in one picture. Under the hashtag #SpeakerSelfie, Ryan tweeted, “I think this sets a record for the most number of #CapitolHill interns in a single selfie.” “And the award for the least diverse selfie in history goes to @SpeakerRyan,” responded Matthew Cherry.
When you are already in the spotlight – or might soon be thrust into that position – it pays to be aware of your surroundings. You can try to excuse the fuss over a single picture, but it is hard to dismiss the more profound story the picture tells.
We lecture young people to exercise caution about what they post on social media. The same admonition applies to older adults. Think before you hit the “post” button. You might know what you want to say, but do your words, images and video convey that or something else?
In the realm of social media, mulligans don't exist. Once you post something, you are stuck with it. So think first. You may post something controversial to provoke sharp reactions. Fine. But don’t post something that boomerangs and express surprise at the response when a happy photo morphs into a hapless shot in your own foot.
Gary Conkling is president and co-founder of CFM Strategic Communications, and he leads the firm's PR practice, specializing in crisis communications. He is a former journalist, who later worked on Capitol Hill and represented a major Oregon company. But most importantly, he’s a die-hard Ducks fan. You can reach Gary at firstname.lastname@example.org and you can follow him on Twitter at @GaryConkling.