Since co-founding CFM in 1990, Gary Conkling has witnessed a lot of changes in political civility, partisanship and communications technology. “It feels today as if we are in a different business than when we started 27 years ago,” Conkling says.
Many of the issues remain the same, but how you talk about and advocate for public policy has changed, Conkling says. “Websites, digital news media and social media are now mainstays in any kind of public affairs or public policy campaign,” he explains. “Not that long ago, no one ever heard of a website, let alone asked you to build one for them. Now we undertake integrated campaigns that involve videos, targeted digital advertising and infographics.”