Not every company video can be scripted. Often you must rely on interviews for content — and find a way to cut 15 minutes of footage into a 30-second sound bite.
Here are some tips for getting the content you need from your interview subjects.
1) Put the interviewee at ease
Before a sporting event, athletes warm up. The same is true for interviews. Start recording and then start the "interview" with conversational topics, such as the weather, weekend plans, personal history. People will relax answering easy questions and talking warms up the vocal cords. Take the opportunity to sprinkle in a useful question or two without preamble.