Have your communications efforts stalled? Not seeing the results you expected? It may be time to consider a communications audit.
A communications audit is a systematic evaluation of your organization’s communications from both a strategic and practical standpoint. Here are five reasons a communications audit can help take your communications to the next level.
1. You haven’t done any research
Research results provide a framework for all communications, setting a baseline on where you are now and a road map for where you should be going. After the audit is completed and changes implemented, future research will shed light on what is working and where further changes are needed in communication efforts.
2. Making a difference
A communications audit provides clarity on which communications efforts make an impact. Where and how people get information is changing rapidly and varies by demographic group. Identifying the tools to use to reach target groups is an ongoing process.
3. You need an unbiased opinion