Many young people have deserted Facebook for photo-sharing on Instagram. For brands trying to appeal to a younger demographic, Instagram is the place to be.
In the land of selfies, it takes clever marketing to score on this photo-centered social media platform. Instagram also involves more than simple sharing or "likes." It appeals to people who like to engage and be part of something.
For example, a music group called The Vaccines asked its Instagram users to take photos at shows and festivals to crowd source a music video. Others have employed Instagram for online fundraising, using fetching photos to tell the story about the fundraising recipient.
Instagram isn't for everybody. If you and your customers like to produce and read lengthy white papers, choose another channel. But it you can let creative side loose, Instagram can be a fun and informative avenue to activate your audience.