fraudulent online reviews

Responding to Negative Online Reviews

Negative reviews are a fact of life for many businesses, so it's time to bone up on how to respond effectively and report the ones that are fake.Online reviews have emerged as an important decision-making tool for consumers, especially for restaurants and service providers. Now they also have to dodge the impact of fake negative reviews.

A recent study reports that 16 percent of restaurant reviews on Yelp are fraudulent and often are extremely negative.

With the stakes high in the court of public opinion, here are some steps to take to fight back: