community service

Turning a Negative into Positivity

Easy to say. Hard to do. But it can be done.

Dick's Sporting Goods has turned the erosion of youth sports programs into a cause that extends beyond mere cheerleading and fundraising.  It has produced TV ads, created a website, signed up celebrities and collaborated on a movie that touts the benefit of sports in the development of young lives.

The Sports Matter website features a short video showing student athletes, boys and girls, in a wide range of sports, with "Did You Know" student athlete factoids: 

  • They are four times more likely to attend college;

  • They show up on time at school more and are absent less;

  • They are better at managing emotions, resolving conflicts and resisting peer pressure.

The video also includes grim financial facts, such as 27 percent of public high schools will not have sports teams by 2020 and "pay-to-play" school policies may make it harder for low-income athletes who aren't star athletes to get on the field or court.