The photograph shows a table with uneaten eggs, a cold teapot, shattered glass and a blood-stained curtain. It was taken in Donetsk, Ukraine. It could have been taken anywhere experiencing the ravages of war.
Titled "Kitchen Table," the photograph is one of the winners in the 2015 World Press Photo Contest. The more enduring message of the photograph is that a great picture can tell a great story.
Data overwhelmingly shows pictures do much more than substitute for a 1,000 words. Pictures tell stories in ways words never can. They attract our eye. They hold our attention. They linger in our memory.
The gallery of photos in the World Press contest speaks volumes about the power of pictures. Three empty dresses underscore the horror of the mass abduction of schoolgirls by Boko Haram. A woman in chains with her head drooping evinces the inhumanity of illicit sex trafficking. An outstretched Odell Beckham making a one-handed catch in the end zone celebrates amazing athleticism.
While the subject matter of many of the photographs is emotionally charged, the common value of all the photos is their well-framed simplicity. Winners titled "Family Love" and "Vegetables with an Attitude" don't have grand subjects, just great photography that tells a story.
The point is not to argue for pictures without words, but for a marriage of equals. Pictures can tell a story that words cannot match. Words can fill in the blanks of the stories pictures begin to tell. That is nowhere more obvious than the new trend in websites that focus on scrolling stories.
The communication channel really doesn't matter. Websites, press releases, Facebook, Twitter, LinkedIn, memos and proposals all are stronger when visual images reinforce words, and words add value to pictures.
Great photographers have immense skill. But technology has made it possible for lesser skilled people to take great photographs.
Crack open your digital camera, drag out your old Polaroid or figure out where the shutter button is on your smartphone and start shooting the stories occurring all around you. Don't be surprised when people take notice of the visual storytelling that you post.