As I review business videos on LinkedIn and other online portals, I see good, even great examples. I also see videos and trends that need to be kicked to the curb.
Here’s my list of five business-related video trends we need to wave goodbye to in 2019:
Lose the one-take wonders
Those stream-of-consciousness monologues that otherwise smart people launch into as soon as they hit the Record button on their smartphones. No. Just no. You’re not witty. You haven’t figured out what you want to say. And your audience doesn’t have time to wait for you to get to the point. Before you hit the Record button, practice, practice, practice. And practice some more.
Ditch the long-talking head video
Have you ever watched someone try to speak directly into a camera and not make a mistake?
Unless you’re using a teleprompter, it’s pretty difficult to do. Yet I’ve seen many LinkedIn videos that consist solely of a person speaking extemporaneously into a camera for as long as five minutes in one uninterrupted take. Length is not your friend when it comes to producing a talking head video. Make it easy on yourself and your audience by creating shorter videos focused on specific topics. It’s easier on you, the presenter and your audience. Here’s a great example of an easy-to-produce, effective and short (57-second) video by leadership coach Simon Sinek.
Don’t put up with bad audio
Most people will ignore shaky video, but they’ll always notice poor audio. Investing in a wireless microphone is an easy, inexpensive fix. Your audience will thank you.
Just because you can, doesn’t mean you should. Video is a creative medium, so it’s not surprising that businesses are tempted to push the limits when it comes to developing a creative approach for video content.
However, instead of embracing the latest visual effect, ask yourself: Is the creative direction I’m considering for my video in line with the goals I’m trying to achieve by producing the video? Or, do I want to try something edgy and cool just because I can? With so much online business video available, often the best strategy is to produce content that communicates a clear message in a memorable way.
Resist the urge to follow the video herd
I know this sounds odd coming from a video professional like me. But If you’re not ready to commit to producing video content, don’t do it. There are lots of reasons why businesses don’t use video, and that’s okay. The video medium has been around for decades, and it will still be there if and when you decide to take the plunge.
May the business video content you produce in 2019 be informative and engaging – and help you achieve your goals.