Dick's Sporting Goods

Turning a Negative into Positivity

Easy to say. Hard to do. But it can be done.

Dick's Sporting Goods has turned the erosion of youth sports programs into a cause that extends beyond mere cheerleading and fundraising.  It has produced TV ads, created a website, signed up celebrities and collaborated on a movie that touts the benefit of sports in the development of young lives.

The Sports Matter website features a short video showing student athletes, boys and girls, in a wide range of sports, with "Did You Know" student athlete factoids: 

  • They are four times more likely to attend college;

  • They show up on time at school more and are absent less;

  • They are better at managing emotions, resolving conflicts and resisting peer pressure.

The video also includes grim financial facts, such as 27 percent of public high schools will not have sports teams by 2020 and "pay-to-play" school policies may make it harder for low-income athletes who aren't star athletes to get on the field or court.

Catching Up to a Smarter Digital World

Just when you had your keyboard commands down pat, you may no longer need them. The Internet is moving from interfaces to invisible buttons and voices. You may be able to make a computer command literally with the blink of an eye.

Before you toss away your wrist brace to avoid carpal tunnel syndrome, think for a moment what an Internet would be like if it surrounded you rather than just stared back on a computer screen. Your car could detect a potential accident and stop automatically — or even do the driving for you. You could walk into your house and have the heat adjusted and lights turn on. Your could wear Google glasses and have the computer see what you see.

Referred to as the Internet of Things, this new wave of interacting with the digital world is quickly taking hold. Even though Pope Francis was named Time's Man of the Year for 2013, many in the technology sphere are calling 2013 the Year of the Internet of Things.

If you didn't get the memo, you aren't alone. Like many technology trends, this one is well under way before most people notice.