CFM Public Relations

Building an Intranet Workers Will Use

Large, spread out organizations should consider an intranet that is user-centric and provides reliably useful information employees need to do their jobs.Large, spread out organizations should consider an intranet that is user-centric and provides reliably useful information employees need to do their jobs.Much energy goes into designing an outward-facing website and generating compelling content. That same level of energy should be invested in building an intranet employees will use.

Larger businesses, nonprofits and public agencies with operations spread over multiple locations need a way to keep everyone in the organization informed and involved. Intranets are an efficient tool for the job.

However, intranets can take on the same liabilities of house organs, serving as a management mouthpiece as opposed to an online information hub. A good intranet is a place where workers want to go because it reliably provides up-to-date information they need to do their jobs.