The company is closing its doors at each of its locations – there are more than 1,900 in the U.S. – for a few hours on February 8 for a food safety discussion with all Chipotle employees. This is a respected brand, but what will it take for you to walk through Chipotle's doors and order a burrito?
Share with us your marketing strategy for Chipotle. Comment on this blog or share your thoughts on Twitter at #ChipotleMarketingChallenge.
We will share what we learn in a future blog.