Bringing Higher Education to Students

While Starbucks was luring more of its employees to college, AT&T was taking its job training degree alternative out of college. Both initiatives involved online learning opportunities.

Starbucks announced a plan to pay most or all of college tuition for employees who enroll in online courses offered through Arizona State University. Starbucks CEO Howard Schultz told Jon Stewart on The Daily Show the program is an effort to make access to college easier for employees from families on the lower rung of the U.S. income scale.

AT&T teamed up with Udacity, an online education company created by former Google whizkid Sebastian Thrun, to offer "NanoDegrees" centering on technical or job skills the telecommunications giant wants that students can complete in less than 12 months. Thrun ultimately sees the idea as a way for people to get complete college education in chunks. AT&T officials also are pitching it as a way to "widen the pipeline" to higher education for those who view college as a "distant, unaffordable dream."

Even though the two initiatives seem to go in divergent directions, they both rest on the notion that bringing education to students, instead of students to educational institutions, is key. 

Studying online so far hasn't worked out all that well for unmotivated students, experts agree. However, AT&T's model with Udacity offers something very tangible to students. "This is designed by business for the specific skills that are needed in business," said Charlene Lake, an AT&T spokeswoman.

Thrun calls NanoDegrees the product of a university "built by business." Schultz said his venture with ASU could lead to more businesses investing in student higher education, even if it leads somewhere else beside a coffee-making machine.

Starbucks CEO Urges Contribution Boycott

Until U.S. political leaders put aside partisanship and provide leadership, Starbucks CEO Howard Schultz said business leaders should stop making political contributions. Photo by University of Denver.From his Seattle office, Starbucks CEO Howard Schultz has seen enough and is leading what amounts to a boycott of political contributions until Congress and President Obama work out a plan that restores faith in the American economy.

"Right now, our economy is frozen in a cycle of fear and uncertainty," Schultz wrote this week to other corporate leaders. "Companies are afraid to hire. Consumers are afraid to spend. Banks are afraid to lend."

"Our national elected officials from both parties have failed to lead," he says. "They have chosen to put partisan and ideological purity over the wellbeing of the people. They have undermined the full faith and credit of the United States. They have stirred up fears about our economic prospects without doing anything to truly address those fears."

Schultz said the way to get the attention of politicians is to cut off campaign contributions. "We invite leaders of businesses — indeed all concerned Americans — to join us in this pledge."