If you are a political junky or just a Web surfer, you will probably get your fill and then some of online political advertising. In fact, political ad buys are so intense there may be little space left for anything else.
Observers estimate that campaign spending on digital media ads will increase by seven times or more since 2008.
What has caught the attention of many grumbling online dwellers is the profusion of campaign ads on YouTube, including massive banners and 15- to 30-second pre-roll ads before selected videos.
“There has been incredibly strong demand for online video advertising inventory in targeted states, so there is virtually no 30-second inventory left for the fall,” says Rob Saliterman, head of Republican advertising outreach for Google, which owns YouTube. "Campaigns are buying it up for September and October and the first week of November.”
Kari Chisholm of Mandate Media, who is based in Portland and working on a Nevada congressional campaign, told the Las Vegas Sun, "We're all trying to run through the same door at the same time."
Fueling the spending binge of online advertising is the lack of available ad space on TV and radio in battleground states and local markets with hotly contested political races. "The TV inventory has been bought up and there's only so much direct mail you can send," explains Jim Walsh of DSPolitical.
You can't just take a sabbatical from YouTube to escape the onslaught. The presidential campaigns, leaving little to chance, have purchased trending topics, at $120,000 each, on Twitter to attract more viewers in what one blogger calls a "battle for eyeballs." Romney started the trend, but Obama has reportedly outspent him on the tactic.