A 120-second ad aired at half-time of Sunday's Super Bowl featuring Clint Eastwood talking about Detroit's comeback sparked a sharp debate among political partisans. Was it a covert pro-Obama re-election ad? Was it part of the payback for massive bailouts that kept Chrysler afloat? It depends on who you talk to, and plenty of people were talking.
Chrysler CEO Sergio Marchionne said the ad had zero political content.
Eastwood, who described himself as leaning more toward libertarian fiscal views and has been quoted by the Los Angeles Times as opposed to the auto bailout, said the ad was about job creation.
GOP high priest Karl Rove told Fox News the ad offended him and smacked of Chicago-style politics.
Obama campaign staffers in Michigan called it "another great Chrysler ad," while the President's political advisor David Axelrod extolled it as a "powerful spot."
And then there are all the tweets and Facebook mentions arguing one side or the other. Thousands of them, which continued on into this week.
Most of the commentary seemed to bypass the policy choice behind all the brouhaha. Commentators and tweeters apparently left that for actual politicians to duke out. Obama touts the bailouts, which actually started under President George W. Bush, as the savior of the U.S. auto industry. Or as one wag summed up Obama's re-election pitch, "Osama bin laden is dead, but GM is alive." Republican presidential hopefuls pan the bailout, calling it an unfortunate intrusion by government into the free market.