CFM Launches, launched last week, shows how Recology is making great strides in operating Nature’s Needs, a 60-acre composting facility located near the City of North Plains.

The new website was designed by CFM's Hannah Smith and CFM staff members generated its content, which ranges from the big-picture reasons why composting is important to important concerns about taking daily air measurements to ensure minimal odors.

“Nature’s Needs had an important story to tell about the improvements Recology has made to the facility,” said CFM President Gary Conkling. “We helped the client find ways to tell that story.”

Smith designed the e-news site to feature fresh and engaging content. CFM scripted and directed a series of videos featuring Recology employees talking about improved operations at the facility. Video topics include what a nasal ranger does and the important role of Buddy, the facility’s resident falcon.

Other features on the site include:

•  How food scraps help produce fine wine.

•  Why rain helps, not hurts, the composting process.

•  How the facility responds to odor complaints.

•  Links to media stories about composting and the facility.

The North Plains facility is going through an important phase to demonstrate that mixed yard debris and food waste can be composted successfully without causing offensive odors to nearby residents and businesses. Nature's Needs is a critical link to Portland’s ultimate success of in reducing the amount of organic waste that goes to landfills. Other communities in Oregon and around the nation are watching Portland's example and Nature's Needs progress, as evidenced by recent stories in the Wall Street Journal and The New York Times.

Recology, based in San Francisco, has become a major player in Oregon, managing one of Metro's two transfer stations, establishing two private material recovery facilities, hauling commercial waste and composting.

You can view the website, its videos and story links at

CFM Wins PR Award for 20th Straight Year

CFM has won a PRSA Merit Award for the Reynolds Tomorrow program, which included a special-purpose website and an online survey of district residents about education spending priorities.CFM Strategic Communications picked up a Merit Award for Issues Management for work done on behalf of the Reynolds School District. The award marks the 20th consecutive year the firm has been recognized by the local chapter of the Public Relations Society of America (PRSA).

Working with top school district supervisors, CFM and Reynolds carried out a non-traditional public engagement program called Reynolds Tomorrow. As a result, the District involved more citizens earlier this year in its budget development process than any other school district in the state.

An integrated communications program encouraged residents to visit a special website containing options for the 2011-2012 budget year. Next, citizens living in portions of east Multnomah County were asked to participate in an online survey. More than 900 persons responded, providing the district with important – and measurable – opinions on community values and educational spending priorities.

“People need to be involved with public decisions, but in ways that make it easy, convenient and transparent,” says CFM Partner Tom Eiland, who heads the firm’s research practice. “Being about to confirm what Oregonians view as spending priorities for public schools is one example of why the Reynolds Tomorrow program was vitally important."

“The Reynolds project is a great example of CFM integrating three of its business services – public affairs, marketing public relations and research,” adds CFM Partner Norm Eder.

Members of the PRSA chapter in Buffalo, New York judged PR entries from Oregon this year. CFM has won more than 100 local and national awards since it entered its first competition in 1992.

Check Out New Pinnacle Website

Pinnacle Worldwide, the global network of public relations firms that includes CFM Strategic Communications, has posted a new website that makes it easier for potential clients to find the firm or group of firms that match their needs.

"The website showcases the thought leadership and expertise of our member firms from New York to San Diego," says CFM President Gary Conkling, who also is president-elect of the Pinnacle network. "Check out the website and click on the map to find out more about our firms."

"Our network includes firms in key markets in North America, Europe and Asia," Conkling says. "The network also boasts some of the best PR practitioners in the world in areas such as crisis communications, health care communications, public affairs and consumer marketing. One of our partners counseled Johnson&Johnson on its tainted Tylenol case, which is still viewed decades later as the gold standard for crisis response."

Bailey Gardiner, Pinnacle's member in San Diego and a CFM partner on major pitches, created the new website, which features a clean design punctuated by vibrant colors. "We wanted the website to focus on the energy and thought leadership of network members," explains Indra Gardiner, one of the name partners of the creative marketing agency.

The new website will collect and post blogs written by Pinnacle members, including CFM, as well as Twitter feeds.

“The new website is designed with enhancements that appeal to current clients and future customers,” said Donna Vandiver, president of The Vandiver Group in St. Louis and president of Pinnacle Worldwide. “This site represents a significant investment in technology to position Pinnacle for the future.”

Founded in 1976, Pinnacle is an international cooperative consisting of independently owned and operated PR firms in more than 60 major markets worldwide. Pinnacle firms are owned and operated by senior public relations professionals and often are the top PR firm in their local markets.

"The value of the network to our clients," Conkling says, "is extraordinary global reach and access to some of the best PR counsel in the world."

"These firms aren't just pins on a map or satellites for some conglomerate," he adds. "Pinnacle members know and trust each other. We share best practices. That increases the confidence clients have in our individual and collective services."

CFM Helps Olympian Win With Social Media

CFM created website for Olympic Gold Medalist Mariel Zagunis.Mariel Zagunis knows how to get her point across. The 25-year-old Beaverton resident has won two Olympic gold medals in fencing. But when it came to getting pointers on conducting a social media campaign, she turned to CFM's Marketing PR team.

Zagunis wanted to connect with her dedicated fans. As the first woman to win the Gold Medal in Olympic sabre fencing, Zagunis has developed a loyal following of fans who call themselves 'Zagoonaloons.' However, these fans had no way to connect directly with their beloved fencing phenomenon.

Given the several 'Zagoonaloon'-created groups on Facebook, CFM built an integrated online presence that featured both a Facebook page and website. Account Executive Hannah Smith simultaneously built the two portals, first launching the Facebook page, followed by the website.