CFM Helps Del Monte Fresh Produce Support the KGW Live Well Challenge

Fifteen kids dressed in bright red, yellow and green shirts walk and run through Couch Park in Northwest Portland. They’re holding large cutouts of fruit attached to tall sticks.

They’re looking at the playground with a sparkle in their eyes. And they’re gathering to receive directions – not from their parents or their teachers, but from a television producer.

These 15 kids, children and friends of CFM client Del Monte Fresh Produce, are stars in upcoming television spots. The commercials are airing this July as part of the KGW Live Well Challenge, a campaign designed to encourage the public to make healthy lifestyle choices with commercials broadcast by KGW News Channel 8 and information shared online.

The kids get the message. Between takes, they snack on fresh, juicy pineapple and perfectly ripened bananas.

Del Monte’s involvement in the KGW program is an example of how CFM helps clients connect with sponsorships that matter to the community and resonate with clients’ values. “The company’s motto is “eat healthy, live healthy,” and our team was eager to support this effort,” says Del Monte Account Sales Manager Maria Ramirez.

Located in North Portland, Del Monte Fresh Produce is supporting one of KGW’s special campaigns for the first time this year. “We’ve worked with KGW on successful campaigns and knew its team would be a great partner again. It’s a perfect fit,” says CFM Account Executive Suzie Giacomelli.

Del Monte Fresh Produce provides a diverse suite of goods and services such as sales of whole fruit and vegetables, repacked whole fruit and vegetables, fresh cut products as well as delivery and back haul services.

Watch for the spots airing this July. In the meantime, check out photos from the shoot.

Tymchuk Speaks on Writing Experiences

If you want to know about potatoes or presidential humor, listen up. Kerry Tymchuk, CFM principal, will make two public appearances speaking of his experiences as a co-author of biographies.

On Tuesday, November 30, the Oregon State University Foundation and Reser's Fine Foods will host a reception celebrating publication of "No Small Potatoes,” the autobiography of the late Al Reser, who died in April. Tymchuk assisted with the book about Reser, who was chairman of the board of his family-owned business.

The just-published book highlights the food products company’s founding in the 1950s and its growth into a diversified producer of specialty foods such as side dishes, dips and Mexican foods. The event will be held 5:30 p.m. at the Benson Hotel in Portland.

Caption: CFM’s Kerry Tymchuk will be speaking about his work on the autobiography of Al Reser, “No Small Potatoes,” and other works.

CFM Branding Tips – All Natural

CFM’s Suzie Giacomelli, Ashley Sherrick and Hannah Smith presented “15 Tips to Invigorate Your Brand” at the 2010 Provender Alliance Marketing Intensive. (Photo provided by Provender Alliance.) One of Oregon’s important, emerging, small business clusters is the natural foods industry. CFM’s marketing public relations team recently provided some free branding advice to industry professionals.

Last month CFM’s Marketing PR team traveled to Hood River to share “15 Tips to Invigorate Your Brand” with Provender Alliance Marketing Intensive attendees. A vibrant group of natural foods¬–related industry professionals attended the Intensive, a pre-conference activity of the 34th Annual Provender Alliance Educational Conference.

"Provender Alliance has been offering a pre-conference Intensive for several years now, and the Marketing Intensive had the best attendance yet. Our members find tremendous value in these day-long focused sessions,” wrote Susan Schechter, Provender Alliance executive director and conference coordinator.

CFM’s Santore Leads National Webinar

Cfm Vice President for Federal Lobbying, Alison Santore, was the featured speaker on health care reform on a webinar last week. The debate over health care reform isn’t over. Business, organizations and special interest groups will have many legislative, regulatory and political opportunities to influence the final outcome. 

That was the key message Ali Santore, CFM Vice President for Federal Affairs, shared with members of Pinnacle Worldwide in a national webinar conducted July 14, 2010.

Santore highlighted key features of the health care legislation and when each would take effect. Among those features she noted more people will have health care coverage, limits on pre-existing conditions will be eliminated, businesses will be required to provide health insurance and “Cadillac plans” will be taxed. These and other features will be implemented between now and 2019.

CFM Presents Brave New World of Panel Research

Representatives of organizations interested in learning about how online panel-based research works attended CFM's April 7 edu-marketing event, hosted by CFM Partner Tom Eiland. (left)Decision-makers from businesses, public agencies and non-profits joined Conkling Fiskum & McCormick Partners Tom Eland and Gary Conkling to learn about CFM’s panel research capabilities on April 7 at CFM’s seminar, “The Brave New World of Panel Research: Making Consumers Part of the Decision-Making Team.”

“Strong attendance underscores what we have heard from clients: Decision-makers want to improve understanding about what their customers and key stakeholders are thinking. Panel research will help bridge the gap between what decision-makers want to know and need to know,” says Eiland.

Eiland explained the methodology, uses and advantages of panel research, including how the technique invites customers to the planning room for marketing and communications.