University of Oregon

Runquist Joins CFM, Deepens Firm's Writer's Bench

Justin Runquist, who has worked as a reporter for The Columbian, The Oregonian and The Spokesman-Review, has joined CFM Strategic Communications as the firm’s communications counsel.

Justin Runquist

Justin Runquist

A graduate of the Edward R. Murrow College of Communication at Washington State University, Runquist deepens CFM's bench for storytelling, story pitching, content creation, presentations and social media.

"Justin brings a fresh eye and contemporary experience in the media to meet client needs," said Gary Conkling, CFM’s president and co-founder. "He knows how to tell a story, sniff out a good story angle and leverage digital resources.”

Runquist most recently worked for The Columbian, where he wrote about local government, business, education and the marijuana industry in Clark County. Prior to that, Runquist worked for The Oregonian, covering government, business, crime and education in Lake Oswego, Wilsonville, West Linn and other parts of the Portland metro area. 

Three years ago for The Oregonian, Runquist covered the Washington State Legislature during a historic session as gay marriage became legal in the Evergreen State.

Runquist joins the CFM communications team, but he will also provide support for the firm's state affairs and research practice areas.

"Working for CFM appealed to me because of its range of public affairs work for corporations, nonprofits and public agencies," Runquist said. "This will translate into more diverse experiences and challenging work."

Conkling said, "People with journalistic experience do well in the world of public affairs. They understand policy issues and political processes. They also know that timing is everything."

Runquist also will play a key role in CFM's content-forward marketing efforts. 

"This is a company that shows what it can do through its widely shared thought leadership and case studies,” he said. “Clients know what they get when they hire CFM."

Runquist's arrival coincides with the departure of Hannah Smith, who has worked at CFM for seven years after graduating from the University of Oregon School of Journalism and Communications. Smith and her husband are departing soon for a dream experience of an extended stay in Southeast Asia.

Eiland Evaluates UO PR Student Portfolios

CFM Partner Tom Eiland and University of Oregon professor Kelli Mathews and visiting professor Donna Davis huddle before the student portfolio evaluation in Portland, Oregon at the Turnbull Center.Public relations students about to graduate from the University of Oregon appear to be prepared for their first professional, entry-level experience, says Tom Eiland, a partner at CFM Strategic Communications, who evaluated work portfolios created by seniors from UO’s School of Journalism and Communications.

“The work was impressive, showing solid writing and strong public relations skills,” noted Eiland, one of 20 Portland-area public relations and marketing professionals to review the work product of 29 Oregon students. Student portfolios were assessed on a variety of characteristics ranging from professional appearance to effective use of traditional and social media tools.

Eiland, who has 30 years of marketing and communications experience, says, “The purpose of the session was to help students organize and present their portfolio in ways that highlight their individual skills, giving them the best opportunity for getting hired after graduation.”