Pinnacle Worldwide

Conkling to Head International PR Network

The president of CFM Strategic Communications, Gary Conkling, will start a two-year term later this month as president of Pinnacle Worldwide, an international network of independently owned and operated public relations agencies.

More than 60 firms located in North and South America, Europe, Asia and the Pacific Rim are available to provide services through Pinnacle. “Typically, our agencies are the leading agencies in their markets,” Conkling says in a video posted on this website.

“We are a global network based on first-name partnerships with like-minded firms from Los Angeles to London,” Conkling says. Pinnacle is a benefit for CFM clients who operate in multiple states or emerging overseas markets, Conkling adds. Virtual PR companies may be created, blending their know-how to deliver customer messages.

“They [Pinnacle members] are led by senior PR professionals. They’re also good, solid teams that have a deep source of talent, a deep bench, that can do a wide variety of work,” Conkling says.

“I value the opportunity to sit and talk to my peers, to be able to share information, and to learn what they are doing for best practices for their clients,” he says. Conkling adds that he appreciates the chance to share information so that CFM really has a handle on what are the emerging trends, new tools and techniques that are effective.

CFM is the Oregon member of Pinnacle. Membership is by invitation only. Principals from member firms meet regularly to exchange ideas on best practices and discuss how to handle critical communications issues.

Conkling has served as CFM president since 1990, when he co-founded the firm. Based in Portland, CFM provides services in the areas of PR Marketing Communications, Public Affairs, Research and State and Federal Lobbying. Branch offices are located in Salem, OR and Washington, D.C.

Check Out New Pinnacle Website

Pinnacle Worldwide, the global network of public relations firms that includes CFM Strategic Communications, has posted a new website that makes it easier for potential clients to find the firm or group of firms that match their needs.

"The website showcases the thought leadership and expertise of our member firms from New York to San Diego," says CFM President Gary Conkling, who also is president-elect of the Pinnacle network. "Check out the website and click on the map to find out more about our firms."

"Our network includes firms in key markets in North America, Europe and Asia," Conkling says. "The network also boasts some of the best PR practitioners in the world in areas such as crisis communications, health care communications, public affairs and consumer marketing. One of our partners counseled Johnson&Johnson on its tainted Tylenol case, which is still viewed decades later as the gold standard for crisis response."

Bailey Gardiner, Pinnacle's member in San Diego and a CFM partner on major pitches, created the new website, which features a clean design punctuated by vibrant colors. "We wanted the website to focus on the energy and thought leadership of network members," explains Indra Gardiner, one of the name partners of the creative marketing agency.

The new website will collect and post blogs written by Pinnacle members, including CFM, as well as Twitter feeds.

“The new website is designed with enhancements that appeal to current clients and future customers,” said Donna Vandiver, president of The Vandiver Group in St. Louis and president of Pinnacle Worldwide. “This site represents a significant investment in technology to position Pinnacle for the future.”

Founded in 1976, Pinnacle is an international cooperative consisting of independently owned and operated PR firms in more than 60 major markets worldwide. Pinnacle firms are owned and operated by senior public relations professionals and often are the top PR firm in their local markets.

"The value of the network to our clients," Conkling says, "is extraordinary global reach and access to some of the best PR counsel in the world."

"These firms aren't just pins on a map or satellites for some conglomerate," he adds. "Pinnacle members know and trust each other. We share best practices. That increases the confidence clients have in our individual and collective services."

CFM Again Briefs National PR Network on Healthcare Reform

The latest in healthcare reform implementation is the subject of a national webinar provided by Ali Santore, CFM Vice President for Federal Affairs.It’s been six months since President Obama signed his sweeping health care reform legislation into law. During that time, some questions have been resolved and new ones have been raised. What are the critical changes businesses need to know about now that the dust has settled?

On October 6, Ali Santore, Vice President for Federal Affairs at CFM Strategic Communications, Inc., will conduct a webinar, providing Pinnacle Worldwide members and their clients an exclusive overview about what the downstream impact of the enacted legislation will be. Pinnacle is an association of independently owned public relations firms. CFM is the only Oregon member.

The webinar is a repeat presentation originally delivered to Pinnacle members in June.  Ali will discuss:

Pinnacle, CFM Expand Global Reach

CFM is Oregon's only member of Pinnacle Worldwide, which just extended its global reach through a strategic partnership with 27&More, a network of independent European PR companies.Members of the Pinnacle Worldwide network of independently owned and operated public relations firms, including CFM, now have greater coverage in Europe through an alliance with27&More.

Established in September 2007 in Frankfurt, 27&More consists of prominent European PR agencies that now cover 44 countries. A number of 27&More members formerly belonged to Pinnacle Worldwide, which has member firms in most major North American markets, Latin America and Asia. CFM is Pinnacle's representative in Oregon.

"The alliance between Pinnacle Worldwide and 27&More enables firms such as CFM to offer global coverage to its clients," says CFM President Gary Conkling. "That coverage is high quality because the owners of the firms in our alliance are the senior PR professionals who do the work for clients."