KGW Live Well Challenge

CFM Helps Del Monte Fresh Produce Support the KGW Live Well Challenge

Fifteen kids dressed in bright red, yellow and green shirts walk and run through Couch Park in Northwest Portland. They’re holding large cutouts of fruit attached to tall sticks.

They’re looking at the playground with a sparkle in their eyes. And they’re gathering to receive directions – not from their parents or their teachers, but from a television producer.

These 15 kids, children and friends of CFM client Del Monte Fresh Produce, are stars in upcoming television spots. The commercials are airing this July as part of the KGW Live Well Challenge, a campaign designed to encourage the public to make healthy lifestyle choices with commercials broadcast by KGW News Channel 8 and information shared online.

The kids get the message. Between takes, they snack on fresh, juicy pineapple and perfectly ripened bananas.

Del Monte’s involvement in the KGW program is an example of how CFM helps clients connect with sponsorships that matter to the community and resonate with clients’ values. “The company’s motto is “eat healthy, live healthy,” and our team was eager to support this effort,” says Del Monte Account Sales Manager Maria Ramirez.

Located in North Portland, Del Monte Fresh Produce is supporting one of KGW’s special campaigns for the first time this year. “We’ve worked with KGW on successful campaigns and knew its team would be a great partner again. It’s a perfect fit,” says CFM Account Executive Suzie Giacomelli.

Del Monte Fresh Produce provides a diverse suite of goods and services such as sales of whole fruit and vegetables, repacked whole fruit and vegetables, fresh cut products as well as delivery and back haul services.

Watch for the spots airing this July. In the meantime, check out photos from the shoot.