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Eiland Evaluates UO PR Student Portfolios

CFM Partner Tom Eiland and University of Oregon professor Kelli Mathews and visiting professor Donna Davis huddle before the student portfolio evaluation in Portland, Oregon at the Turnbull Center.Public relations students about to graduate from the University of Oregon appear to be prepared for their first professional, entry-level experience, says Tom Eiland, a partner at CFM Strategic Communications, who evaluated work portfolios created by seniors from UO’s School of Journalism and Communications.

“The work was impressive, showing solid writing and strong public relations skills,” noted Eiland, one of 20 Portland-area public relations and marketing professionals to review the work product of 29 Oregon students. Student portfolios were assessed on a variety of characteristics ranging from professional appearance to effective use of traditional and social media tools.

Eiland, who has 30 years of marketing and communications experience, says, “The purpose of the session was to help students organize and present their portfolio in ways that highlight their individual skills, giving them the best opportunity for getting hired after graduation.”