Dale Penn

A Little Bragging about a Successful Session

CFM has always been a lobby firm dedicated to achieving client results. There is no better example of our work than the recently completed 2016 Oregon legislative session.

Our team of five lobbyists, led by CFM Partner Dan Jarman, worked on challenging legislative projects ranging from funding major sporting events to health care to low-income housing. Their work mirrored CFM’s intentionally diversified client portfolio that takes our lobby team to every corner of the state Capitol in Salem.

Success doesn’t happen by accident. “In a short session, there is a lot to do and not very much time to do it,” Jarman says. “You have to conceive a good plan, maintain the discipline to execute it and have the stamina to withstand all the turmoil to succeed. Our team did.”

Success doesn’t always occur in a single session, particularly a short one. And just because you succeed doesn’t mean that success is permanent.  “It takes vigilance to notch a client victory,” Jarman adds. “It takes just as much or more vigilance to preserve that victory.”

The CFM team in Salem consists of Dale Penn II, Ellen Miller and Tess Milio. Case studies highlighting some of their successes during the 2016 session are featured on CFM's homepage.

Michael Skipper, the fifth member of CFM's state team, joined the firm's federal affairs team in Washington, D.C., after the session. He has become the latest member of the CFM staff to work as a lobbyist in both D.C. and Salem.

There has been little time for the state team to rest. After writing their 2016 session reports for clients, they are already at work on legislation for the 2017 session as well as initiatives that voters will decide in the November general election.

“The cycle never stops,” Jarman said. “We can’t either."

Penn Joins CFM State Affairs Team

Dale Penn II, who has worked with the Oregon legislature and state regulatory agencies for more than 10 years, will join CFM May 5 as a senior associate.

"Dale brings rich experience and broad contacts to benefit CFM clients," says CFM Partner Dan Jarman, who oversees the firm's state affairs practice. "He has worked on tough issues, building trusted relationships across party lines with his effective advocacy."

CFM employs a team approach to each Oregon legislative session. Team members work year-round to prepare clients for achieving results when the legislature meets. That can involve setting objectives, building coalitions and grassroots support and enlisting legislative champions. CFM also provides research and strategic communications support for clients.

Penn worked for the past six years for the Oregon Health Care Association, addressing complicated health care issues. Prior to that, Penn was an associate director for policy development and compliance officer for large, multi-state health care companies that stretched across 30 states.

A native Oregonian, Penn grew up in Salem and has strong ties to the community, established by serving in leadership positions and on local boards for civic organizations. He lives in Keizer and enjoys steelhead fishing, riding motorcycles and photography.

Penn's arrival coincides with the departure of Jessica Adamson who has joined Providence Health & Services as its new Oregon government affairs director. Providence is one of CFM's original clients and remains one of its largest.