Dan Keeney, APR is back at CFM Strategic Communications after a 15-year hiatus during which he built his own independent public relations firm, DPK Public Relations, with a diverse set of clients.
"We are extremely glad to have Dan working closely with CFM’s public relations and public affairs teams," says CFM President Gary Conkling. "We've talked a lot about finding another 'Dan Keeney,' but it is much better to have the original Dan Keeney back."
While Keeney was with CFM, he played a large role in helping the firm establish its public affairs and marketing PR credentials, as exemplified by numerous awards, including three Silver Anvils, the PR industry's "Oscar."
Keeney brings a creative eye and a strategic touch to PR projects. "I look for what's different because it’s the surest way to entice a reporter to cover a story," Keeney explains. "In an age when social media and word-of-mouth outpace the influence and reach of traditional media, I also believe in making it easy for clients to package their information in compelling ways to connect with the communities that matter to them directly. These are the same ideas and techniques we were developing at CFM when I came onboard nearly 20 years ago."
The eventual plan is to integrate Keeney's existing practice into CFM's. Meanwhile, the strategic alliance between CFM and DPK Public Relations enhances CFM’s capabilities to include vertical expertise in healthcare, energy, technology and financial services, while DPK PR’s clients gain access to CFM’s expertise in federal lobbying and public affairs.
"We are already including Dan in our proposals and projects," Conkling says. "Our goal is to have him be a full member of the CFM team."
Keeney advises clients on crisis communication and reputation management and assists them on marketing PR. One of his clients is Saint Arnold Brewing, the oldest craft brewer in Texas. He also provides strategic communications counsel, media relations and training for media interviews and public speaking.