CFM Launches, launched last week, shows how Recology is making great strides in operating Nature’s Needs, a 60-acre composting facility located near the City of North Plains.

The new website was designed by CFM's Hannah Smith and CFM staff members generated its content, which ranges from the big-picture reasons why composting is important to important concerns about taking daily air measurements to ensure minimal odors.

“Nature’s Needs had an important story to tell about the improvements Recology has made to the facility,” said CFM President Gary Conkling. “We helped the client find ways to tell that story.”

Smith designed the e-news site to feature fresh and engaging content. CFM scripted and directed a series of videos featuring Recology employees talking about improved operations at the facility. Video topics include what a nasal ranger does and the important role of Buddy, the facility’s resident falcon.

Other features on the site include:

•  How food scraps help produce fine wine.

•  Why rain helps, not hurts, the composting process.

•  How the facility responds to odor complaints.

•  Links to media stories about composting and the facility.

The North Plains facility is going through an important phase to demonstrate that mixed yard debris and food waste can be composted successfully without causing offensive odors to nearby residents and businesses. Nature's Needs is a critical link to Portland’s ultimate success of in reducing the amount of organic waste that goes to landfills. Other communities in Oregon and around the nation are watching Portland's example and Nature's Needs progress, as evidenced by recent stories in the Wall Street Journal and The New York Times.

Recology, based in San Francisco, has become a major player in Oregon, managing one of Metro's two transfer stations, establishing two private material recovery facilities, hauling commercial waste and composting.

You can view the website, its videos and story links at