CFM Branding Tips – All Natural

CFM’s Suzie Giacomelli, Ashley Sherrick and Hannah Smith presented “15 Tips to Invigorate Your Brand” at the 2010 Provender Alliance Marketing Intensive. (Photo provided by Provender Alliance.) One of Oregon’s important, emerging, small business clusters is the natural foods industry. CFM’s marketing public relations team recently provided some free branding advice to industry professionals.

Last month CFM’s Marketing PR team traveled to Hood River to share “15 Tips to Invigorate Your Brand” with Provender Alliance Marketing Intensive attendees. A vibrant group of natural foods–related industry professionals attended the Intensive, a pre-conference activity of the 34th Annual Provender Alliance Educational Conference.

"Provender Alliance has been offering a pre-conference Intensive for several years now, and the Marketing Intensive had the best attendance yet. Our members find tremendous value in these day-long focused sessions,” wrote Susan Schechter, Provender Alliance executive director and conference coordinator.

CFM led small, focus group-style sessions to discuss the importance of strategic planning with all pieces working together and shared tips for effective social media, maximizing events and executing media relations today.

“CFM Strategic Communications was instrumental in its success and their participation was warmly welcomed and very well-received,” wrote Schechter. “Several attendees said they got more out of the Intensive, and particularly CFM staff, than any other trainings they had attended,” she added.

“We’re passionate about natural, organic, local foods and have additional niche interests, including gluten-free, vegetarian, fine dining, and home cooking. The Marketing Intensive was a great forum to connect with various levels of the supply chain, to share marketing tips and tailored counsel to address marketing challenges and opportunities,” said CFM Account Executive Suzie Giacomelli.

If you’re interested in CFM speakers for your next event, contact a team member to start a discussion.

Photo provided by Provender Alliance, taken by Leila-Anne Cavé, HaBA Manager at Santa Rosa Community Market in Santa Rosa, California