International PR Group Elects Conkling

Pinnacle Worldwide Inc., a global network of independent public relations agencies with nearly 50 members around the world, has elected Gary Conkling, CFM president and co-founder, as its president-elect.

Founded in 1976, Pinnacle’s members develop and implement strategic communications plans influencing audiences on a regional and global scale. The partnership has members in 45 major cities around the globe. CFM is the only Oregon representative.

David Marriott, CEO of Gogerty Marriott, Inc. in Seattle, will serve as Pinnacle chair and Donna Vandiver, president and CEO of The Vandiver Group, Inc. in St. Louis, will serve as the new president. The officers' terms begin in September 2009.

"CFM belongs to Pinnacle because the partnership gives us the ability to meet client public relations needs in major markets in North America, Europe and Asia," Conkling said. "We have first-name relationships with fellow practitioners in those markets, so we can ensure delivery of the same high-level of client service as we provide."

Another value of Pinnacle, Conkling added, is the ability to meet with owners of similar independently owned and operated public relations firms to share best practices and learn about emerging trends in the PR business.

Public relations firms that belong to Pinnacle cover a wide range of practice areas, including some of the nation's best crisis communicators and word-of-mouth practitioners. Firms have specialized expertise in technology, consumer communications, health care and business-to-business.