Two clients of CFM won national communications awards last week in the categories of social media and integrated campaigns.
On behalf of Tillamook Cheese, CFM won a 2009 Bronze Anvil Award of Commendation sponsored by the Public Relations Society of America (PRSA). The Bronze Anvil is a national competition focused on tactics, such as Web sites and video.
Last year Tillamook wanted to expand distribution and brand recognition in growth markets. CFM believed the best way to grow was through positive word-of-mouth from existing customers. Using social media tools – Facebook, Twitter and a special Web site – CFM created the Tillamook Fan Club.
The Bronze Anvil is the second national award for the Fan Club project in 2009, with CFM’s work recognized with a top-tier Gold Quill from the International Association of Business Communicators.
Clackamas County won an Award of Distinction in the Integrated Campaign category at the 15th annual Communicator Awards organized by the International Academy of the Visual Arts. CFM helped the County’s Water Environment Services Department create and carry out the RiverHealth program, designed to inform residents in North Clackamas County about the need to expand the sewage-treatment system.
CFM helped the county create the RiverHealth strategy and implement tactics including: An innovative, video-rich Web site – www.riverhealth.org – that details the challenges facing the community and actions taken by county leadership.
A series of timely news releases stressing project benefits and milestones. The county’s first electronic newsletter, sent monthly to about 1,000 opinion leaders