CFM Helps Tree Top Connect With Consumers

Still reeling from the feasting season? Good thing CFM has a plan to help consumers stay trim. That’s because Tree Top, Inc., a leading Northwest producer of juice products, has hired CFM to market its new low-calorie functional beverage, Tree Top trim™.

CFM is about to launch a suite of communications tactics, including social networking and word of mouth marketing, to interact with prospective consumers for Tree Top.

“New functional beverages have added a new dimension to the earlier definition, with an increased emphasis on convenience, novelty, fun, and image while maintaining their status as a "healthy drink," says the marketing research firm of Frost & Sullivan.

Interested in growing its business, Tree Top conducted intense research to determine unmet needs of adult consumers of juice beverages. What the company discovered led to the development of a line of light, functional beverages that is like no other on the market.

Tree Top, as a grower-owned co-op, chose CFM because it wanted to find a cost efficient way to market this new product to a category of consumers not yet targeted. CFM will use social media and word of mouth as a platform for the marketing campaign, in additional to traditional media relations.

According to a recent study, 56 percent of Americans who use social media sites say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment.