Non-Profit Groups

Creating a logo to tell Central City Concern's story

Creating a logo to tell Center City Concern's story

Overview: Central City Concern (CCC) approached CFM to help tell its story to its target audiences, including potential donors. 

Challenge: CCC is a large non-profit organization that provides a wide variety of services for homeless people in the Portland Metro area. The public lacked awareness about the full scope of services CCC provided to the community. The organization’s logo was old and didn't convey any sense of what CCC does. CFM suggested a fresh logo as a way to explain how CCC helps homeless people get back on their feet.  

Approach: CFM began with a series of interactive focus groups to identify words and visual concepts that explain what CCC does. CFM then compiled the results and worked with a graphic designer to develop logo options that included visual explanations of CCC's work. CFM provided ongoing feedback and strategic counsel throughout the logo development process. 

Result: CCC’s new logo clearly demonstrates the organization’s three key service areas: Homes, health and jobs.  The logo visually shows what is unique about how CCC addresses homelessness. According to a blog post by CCC, “We hope you see our commitment to providing: safe and stable housing to people in need, compassionate healthcare and hope for recovery provided by caring professionals, connection to meaningful employment for able clients, and the fostering of positive relationships that help all of our clients attain a higher potential.” The new logo will be used throughout CCC, including on vehicles, signage and printed materials. 

Wordstock Literary Festival: Spreading the Word about Wordstock

Wordstock Literary Festival: Spreading the Word about Wordstock

Overview

Portland, Oregon is a book-loving place and CFM has played a crucial role in promoting Wordstock, the community's recently established annual literary festival.

Challenge

The mission of Wordstock is to create an annual literary and cultural event of regional and national impact, to inspire readers and writers, and to support Community of Writers Inc., a nonprofit organization aimed at increasing students’ writing achievements.

Approach

The public relations program – a combination of grassroots outreach and media relations – attracted 100 percent of the major Portland print media both years. Sixty percent of the broadcast media in Portland covered the event in 2005. In 2006, all Portland TV stations covered the event.

Result

CFM's efforts are credited with helping the festival exceed expected attendance in the event's inaugural year in 2005 and again in 2006.

American Red Cross: Standing in the Breach

Overview

Following the terrorist attacks on September 11, 2001, Americans desperately wanted to help victims. Thousands turned to the American Red Cross, which was the most visible agency providing emergency services in New York and Washington, D.C. The response was unprecedented in its scope – and it overwhelmed the Oregon Trail Chapter, which happened to be undergoing a transition in its communications department.

Challenge

The chapter needed help from communications professionals who could hit the road running – and run fast. The Oregon Trail Chapter called CFM.

Approach

CFM immediately assigned one of its own staff members to work full-time on-site. He wrote key messages, set priorities, tracked requests and made staff assignments. Amid the chaos, he developed plans for the chapter to capitalize on its sudden attention. Then the mood turned. National media criticized the Red Cross for its fund distribution program. CFM counseled chapter leaders on the best ways to cope, refocusing the community's attention on the good work and responsible practices of the local chapter.

Result

Today the Red Cross continues to be the first to respond to disasters and provide help for people facing emergencies. The Oregon Trail Chapter is building on its good reputation to promote a message that all Oregon families need to be prepared to deal with a future emergency.