Integrating what you say throughout your organization has never been more important to your credibility and your reputation.
Messages now spread out over multiple channels, making it essential to speak with a consistent voice.
What you say to Wall Street better match what you tell your employees. Promises you make to a community should be reflected in actions you take in your operations.
Before the Internet, you might have been able to fudge. Not any more. Employees, customers, stakeholders and community members have access to information from a number of sources. They can track down your dissembling. And they can make you pay for it.
Blogs, websites and social media provide convenient platforms to share critical comments. You can be skewered before breakfast.