One way to make your point is to turn it into a video game. AT&T is using a simulator to show the dangers of driving while texting.
The Salem Statesman Journal staged a competition between Senate President Peter Courtney and political reporter Anna Staver to see who could drive the safest on the simulator while texting. Both crashed. Courtney crashed several times.
The PR stunt served to underline the point that more than 3,300 people were killed and 420,000 injured in the United States in distracted-driving crashes, according to a 2012 report from The National Highway Traffic Safety Administration. Yet texting while driving is on the rise.