Hosting a live political debate starts with convincing candidates to attend and extends through coordinating the format and posing provocative questions. Over the past few weeks, CFM had the opportunity to assist the Oregon Association of Broadcasters (OAB) organize and stage the September 26 gubernatorial debate in Sunriver.
There were numerous conference calls and lots of personal persuasion that resulted in the debate, which sparked sharp exchanges and defined significant differences between Governor John Kitzhaber, seeking an unprecedented fourth term, and his GOP challenger Dennis Richardson, a state legislator from Central Point.
CFM staff researched previous political debates to discover what formats worked best and made recommendations to OAB and the Kitzhaber and Richardson campaigns. They worked closely to ensure everyone involved was comfortable with the process and the program to avoid any awkward last-minute back-outs.
Special attention was given to what questions were asked. CFM staffers took the view that questions should reflect what Oregonians want to know from candidates. They aided OAB in canvassing broadcasters statewide for the most pertinent and sharp-edged questions. Working with debate moderator Matt McDonald of KTVZ, they winnowed more than 90 questions submitted by broadcasters to the ones actually asked of the candidates.