Clever political campaign phrases with a bite have been known to influence elections. It's possible a clever catch phrase will have an impact on the 2014 Oregon gubernatorial election.
Walter Mondale turned the popular advertising slogan of his day — "Where's the beef?" — into a political jab at Democratic presidential primary rival Gary Hart. The question halted Hart's momentum and helped Mondale earn his party's nomination in 1984.
Lloyd Bentsen skewered Dan Quayle in their 1988 vice presidential debate after the Indiana senator likened his political experience to that of former President John F. Kennedy. Bentsen replied, "I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy." Bentsen won the debate and even though Quayle became vice president, he never factored seriously into GOP presidential politics again.
Ross Perot, running as an independent for President, struck a nerve when he said, "I don't have any experience in running up a $4 trillion debt." An exasperated Perot struck a different kind of nerve later when he would screech, "Let me finish!" Comedian Dana Carvey never let the phrase die a graceful death as Perot's popularity plummeted.